Shop Black-Owned Journals, Notebooks & Stationery

Who We Are

Be Rooted is a Black owned stationery and gifts brand created to give a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted's founder Jasmin Foster inspires customers to explore their inner muse and celebrate self. We want our customers to know, you are seen and you belong here.

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We’re a fan favorite with over 1,300 5-star reviews!

Our Products

We’re a fan favorite with over 1,300 5-star reviews!

Journals

Planners

Puzzles

Gifts

Desk

Home Goods

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Shop with Impact: Uplifting Black Voices in Stationery

Why Shop Black-Owned Stationery?

When you shop at Be Rooted, you’re not just buying stationery. You’re investing in a brand that was created to celebrate and center Black women like you. We started Be Rooted because we didn’t see ourselves represented in the stationery aisle, and we’ve been on a mission to change that ever since.

Every journal, notebook, and planner we create is designed with intention. We are here o reflect your story, affirm your voice, and bring a little more joy to your everyday life.

Why choose Be Rooted?

Bold designs you won't find anywhere else
Affirmation-led products that speak to your soul
Representation that feels personal and intentional

Intentionally designed with you in mind.

Over 200,000 Customers, Nothing But Love

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STEPPING INTO MY POWER

“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”

CHARITY D.

THE BEST QUALITY

"My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything."