At Be Rooted, we believe that supporting Black-owned businesses is a lifestyle—not just something we do during Black Business Month. Every purchase is an opportunity to celebrate creativity, invest in our communities, and champion founders who are building brands with intention.
If you're looking to refresh your beauty routine, these four Black-owned brands deserve a spot on your shelf. From skincare rituals to signature scents, each one brings something special to the beauty space.
1. IGL Nails
If you've ever wished your manicure looked like it came straight out of the salon, IGL Nails is a brand worth discovering. Known for high-quality nail products and trend-forward colors, IGL Nails makes it easy to elevate your nail routine from home or in the studio. Whether you're into timeless neutrals or bold statement shades, their collections are designed to help you express your personal style—one manicure at a time.
Why we love it: Beautiful, long-lasting color that lets your nails become another form of self-expression.
2. Gently Soap
Sometimes the best self-care moments are the simplest ones. Gently Soap transforms an everyday routine into a luxurious ritual with handcrafted soaps made to nourish your skin while creating a calming experience.
Their thoughtfully crafted products remind us that slowing down and caring for ourselves doesn't have to be complicated. Every wash is an invitation to pause, reset, and show yourself a little extra kindness.
Why we love it: Everyday essentials that make your self-care routine feel intentional.
3. Savoir Faire
Your signature scent tells a story before you say a word. Savoir Faire creates sophisticated fragrances designed to evoke confidence, individuality, and memorable moments.
Each fragrance is carefully crafted to feel elevated yet wearable, making it easy to find a scent that becomes uniquely yours. Whether you're getting ready for date night, heading into an important meeting, or simply wanting to feel your best, there's a fragrance that fits the moment.
Why we love it: Timeless fragrances that help you leave a lasting impression.
4. Hanahana Beauty
Hanahana Beauty has redefined what clean skincare can look and feel like. Centered around ethically sourced shea butter from Ghana, the brand creates nourishing body care while building meaningful economic opportunities for the women who produce its key ingredients.
From rich body butters to gentle skincare essentials, Hanahana Beauty proves that beauty products can care for both people and the planet.
Why we love it: Effective skincare rooted in sustainability, community, and intentional impact.
At Be Rooted, we're always excited to celebrate brands that inspire us—and these four are no exception. Whether you're treating yourself or looking for your next favorite beauty find, we hope you'll discover something new to love.
Because when we support Black-owned businesses, we're investing in creativity, representation, and a future where more founders have the opportunity to thrive. (Be Rooted)
