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vibes for
your mood

the story
of be rooted

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Be Rooted is the first Black-owned stationery brand to be sold at Target, which is not an easy feat, considering the huge BIPOC disparity in major retail distribution.

This journal set from a Black-owned small business is the perfect gift for the writer who journals at night or likes to document her travels in written entries. They're colorful and look great, whether displayed on her nightstand or tucked into her tote bag.

A spiral-bound notebook that won't tell your secrets, just like Alicia Keys said. There's power in writing things down. This affirming notebook could become your safe space.

This chic journal has a message I think we can all relate to in the year 2021.

A new journal makes for an excellent stocking stuffer, especially for someone who writes down everything or needs a new diary. This one will be a reminder to keep hustling for your dreams.

For the friend who’s serious about her journaling and always on the go, this set will be an instant hit. It features for slim, gorgeous journals, each lined with 60 pages for her to fill with her magical musings whenever the mood strikes.