Black Woman Owned & Founded
Meet The Founder
After working in retail for 10 years, I noticed something was missing — you. So, in 2020, I founded Be Rooted, a space where women of color could see themselves where they hadn’t before. By weaving culture and representation into every design and message, the products we create inspire customers to explore their inner muse and celebrate self. We’re excited to have you as part of this journey.
-Jasmin Foster
we see you.
we honor you.
we welcome you.
we’re so glad you’re here.
we honor you.
we welcome you.
we’re so glad you’re here.
2027 12 Month Weekly/Monthly Planner - A Step Forward
2027 Dated Planners
DATED PLANNER
2027 12 Month Weekly/Monthly Planner - A Step Forward
- Regular price
- $24.00
- Sale price
- $24.00
- Regular price
- $24.00
Ultimate Holiday Rooted in Joy Pack | 8ct
All Products
BUNDLE
Ultimate Holiday Rooted in Joy Pack | 8ct
- Regular price
- $55.00
- Sale price
- $55.00
- Regular price
2027 12 Month Weekly/Monthly Planner - Everything is Fine
2027 Dated Planners
DATED PLANNER
2027 12 Month Weekly/Monthly Planner - Everything is Fine
- Regular price
- $24.00
- Sale price
- $24.00
- Regular price
- $24.00
Merry Nutcracker Puzzle
All Products
500 PIECE PUZZLE
Merry Nutcracker Puzzle
- Regular price
- $28.00
- Sale price
- $28.00
- Regular price
- $28.00
Mod Podge ® Puzzle Saver Glue, 4 oz
Accessories
PUZZLE ACCESSORIES
Mod Podge ® Puzzle Saver Glue, 4 oz
- Regular price
- $4.99
- Sale price
- $4.99
- Regular price
Many Faces Line Art Undated Planner
2025 Back To School Collection
UNDATED PLANNER
Many Faces Line Art Undated Planner
- Regular price
- $24.00
- Sale price
- $24.00
- Regular price
- $24.00
Mod Podge ® Small Decoupage Brush 2.25”
Accessories
PUZZLE ACCESSORIES
Mod Podge ® Small Decoupage Brush 2.25”
- Regular price
- $4.99
- Sale price
- $4.99
- Regular price
2027 12 Month Weekly/Monthly Planner - Fresh Starts
2027 Dated Planners
DATED PLANNER
2027 12 Month Weekly/Monthly Planner - Fresh Starts
- Regular price
- $24.00
- Sale price
- $24.00
- Regular price
- $24.00
Steeped in Love Tea Infuser
All Products
TEA ACCESSORIES
Steeped in Love Tea Infuser
- Regular price
- $6.00
- Sale price
- $6.00
- Regular price
- $6.00
Preorder: Be Rooted 2027 Wall Calendar
2027 Dated Planners
WALL CALENDAR
Preorder: Be Rooted 2027 Wall Calendar
- Regular price
- $25.00
- Sale price
- $25.00
- Regular price
- $25.00
Snow Much Fun Night In Bundle | Puzzle & Tea
All Products
BUNDLE
Snow Much Fun Night In Bundle | Puzzle & Tea
- Regular price
- $55.00
- Sale price
- $55.00
- Regular price
For Women of Color. By Women of Color.
Every design is hand crafted with you in mind. Something a little bit more here from Jasmin directly about the mission or promise of the products you create.
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Your Journal Just Got An Upgrade
Over 200,000 Customers, Nothing But Love
See All ReviewsSTEPPING INTO MY POWER
“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”
CHARITY D.
THE BEST QUALITY
"My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything."
BRITTANY W.
INCREDIBLE
"Having journals prominently displaying Black women in all of our various shades is incredible."
KENNITA H.
BEAUTIFUL AND POWERFUL
"I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are."
MONICA M.
