Black Woman Owned & Founded

Meet The Founder

After working in retail for 10 years, I noticed something was missing — you. So, in 2020, I founded Be Rooted, a space where women of color could see themselves where they hadn’t before. By weaving culture and representation into every design and message, the products we create inspire customers to explore their inner muse and celebrate self. We’re excited to have you as part of this journey.

-Jasmin Foster

we see you.
we honor you.
we welcome you.
we’re so glad you’re here.

New Arrivals

The latest designs and styles. 

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Be Rooted black owned stationery Bundle Rooted in Intention Bundle Be Rooted black owned stationery Bundle Rooted in Intention Bundle

BUNDLE

Rooted in Intention Bundle

$37.00
$37.00
$53.00
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Be Rooted black owned stationery Bundle Peace of Mind Bundle Be Rooted black owned stationery Bundle Peace of Mind Bundle

BUNDLE

Peace of Mind Bundle

$51.00
$51.00
$57.00
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Be Rooted black owned stationery Puzzle Sweater Weather Puzzle Trio Be Rooted black owned stationery Puzzle Cozy Fall Puzzle Trio

BUNDLE

Sweater Weather Puzzle Trio

$60.00
$60.00
$75.00
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Be Rooted black owned stationery Bundle Peace by Piece Puzzle & Tea Bundle Be Rooted black owned stationery Tea Deeply Rooted Herbal Tea

BUNDLE

Peace by Piece Puzzle & Tea Bundle

$45.00
$45.00
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Be Rooted black owned stationery Bundle Relaxing Reflections Journal & Tea Bundle Be Rooted black owned stationery Tea Deeply Rooted Herbal Tea

BUNDLE

Relaxing Reflections Journal & Tea Bundle

$38.00
$38.00
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Be Rooted black owned stationery Journal Choose Happiness Journal Starter Kit

BUNDLE

Choose Happiness Journal Starter Kit

$32.00
$32.00
$40.00
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Be Rooted black owned stationery Bundle Sip + Serenity | Drinkware and Tea Bundle Be Rooted black owned stationery Tea Deeply Rooted Herbal Tea

BUNDLE

Sip + Serenity | Drinkware and Tea Bundle

$41.00
$41.00
$48.50
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Be Rooted black owned stationery candle Limited Edition Holiday Candle Bundle Be Rooted black owned stationery candle Merry Berry | Limited Edition Holiday Candle

Be Rooted x Pretty Honest Candles

Limited Edition Holiday Candle Bundle

$75.00
$75.00
$84.00
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Be Rooted black owned stationery Tea Deeply Rooted Herbal Tea Be Rooted black owned stationery Tea Deeply Rooted Herbal Tea

Adjourn Teahouse x Be Rooted Collab

Deeply Rooted Herbal Tea

$16.00
$16.00
$18.50
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Be Rooted black owned stationery Wall Calendar PREORDER: Be Rooted 2026 Wall Calendar Be Rooted black owned stationery Wall Calendar PREORDER: Be Rooted 2026 Wall Calendar

WALL CALENDAR

PREORDER: Be Rooted 2026 Wall Calendar

$25.00
$25.00
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Be Rooted black owned stationery Notebook Be True To You Compact Notebook - 2 Pk Be Rooted black owned stationery Notebook Be True To You Compact Notebook - 2 Pk

Lined & Spiraled Journal

Be True To You Compact Notebook - 2 Pk

$16.00
$16.00
$20.00
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Be Rooted black owned stationery candle Sugar Plum Fairy | Limited Edition Holiday Candle Be Rooted black owned stationery candle Merry Berry | Limited Edition Holiday Candle

Be Rooted x PrettyHonest Candle

Sugar Plum Fairy | Limited Edition Holiday Candle

$28.00
$28.00
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Be Rooted black owned stationery Journal Be You Journal Starter Kit

BUNDLE

Be You Journal Starter Kit

$32.00
$32.00
$40.00
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Be Rooted black owned stationery candle Merry Berry | Limited Edition Holiday Candle Be Rooted black owned stationery candle Merry Berry | Limited Edition Holiday Candle

Be Rooted x PrettyHonest Candle

Cranberry Marmalade | Limited Edition Holiday Candle

$25.20
$25.20
$28.00
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Be Rooted black owned stationery candle Merry Berry | Limited Edition Holiday Candle Be Rooted black owned stationery candle Merry Berry | Limited Edition Holiday Candle

Be Rooted x PrettyHonest Candle

Merry Berry | Limited Edition Holiday Candle

$28.00
$28.00
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Be Rooted black owned stationery Journal Everywhere You Go: 2pk Slim Travel Journal + Pen Set Be Rooted black owned stationery Journal Everywhere You Go: 2pk Slim Travel Journal + Pen Set

BUNDLE

Everywhere You Go: 2pk Slim Travel Journal + Pen Set

$28.00
$28.00
$35.00
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Be Rooted black owned stationery Bundle Cozy Night In Duo Be Rooted black owned stationery Bundle Cozy Night In Duo

BUNDLE

Cozy Night In Duo

$32.00
$32.00
$52.00
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Soular Powered black owned stationery All The Presents | Soular Powered

Travelling Presents | Soular Powered

$6.00
$6.00
All Products
Be Rooted black owned stationery Tea Steeped in Love Tea Infuser Be Rooted black owned stationery Tea Steeped in Love Tea Infuser

TEA ACCESSORIES

Steeped in Love Tea Infuser

$6.00
$6.00
$6.00
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Mah Melanin black owned stationery Gift Wrap Harmony & Cheer Gift Wrap 4 Pack | Mah Melanin Mah Melanin black owned stationery Gift Wrap Harmony & Cheer Gift Wrap 4 Pack | Mah Melanin

Holiday Gift Wrap

Harmony & Cheer Gift Wrap 4 Pack | Mah Melanin

$35.00
$35.00
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CheerNotes Greeting Cards & Stationery black owned stationery Happy Kwanzaa Card | Holiday Greeting Cards CheerNotes Greeting Cards & Stationery black owned stationery Happy Kwanzaa Card | Holiday Greeting Cards

Holiday Greeting Cards

Happy Kwanzaa Card | CheerNotes

$5.50
$5.50
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CheerNotes Greeting Cards & Stationery black owned stationery Joyful Noise - Faith Based | Religious Christmas Card CheerNotes Greeting Cards & Stationery black owned stationery Joyful Noise - Faith Based | Religious Christmas Card

Holiday Greeting Cards

Joyful Noise | CheerNotes

$5.50
$5.50
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CheerNotes Greeting Cards & Stationery black owned stationery Love Peace Joy Tree | Black Artist Christmas Cards | Black CheerNotes Greeting Cards & Stationery black owned stationery Love Peace Joy Tree | Black Artist Christmas Cards | Black

Holiday Greeting Cards

Love Peace Joy Tree |CheerNotes

$5.50
$5.50
desk
CheerNotes Greeting Cards & Stationery black owned stationery Jingle Belles - Christmas Holiday Card CheerNotes Greeting Cards & Stationery black owned stationery Jingle Belles - Christmas Holiday Card

Holiday Greeting Cards

Jingle Belles| CheerNotes

$5.50
$5.50
desk
CheerNotes Greeting Cards & Stationery black owned stationery Let's Gather Holiday Card – Thanksgiving & Christmas Dinner CheerNotes Greeting Cards & Stationery black owned stationery Let's Gather Holiday Card – Thanksgiving & Christmas Dinner

Holiday Greeting Cards

Let's Gather | CheerNotes

$5.50
$5.50
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CheerNotes Greeting Cards & Stationery black owned stationery Chocolate Santa - Black Santa | Retro Vintage Christmas Card

Holiday Greeting Cards

Chocolate Santa | CheerNotes

$5.50
$5.50
All Products
CheerNotes Greeting Cards & Stationery black owned stationery Sweater Weather Christmas Card | Black | Coffee CheerNotes Greeting Cards & Stationery black owned stationery Sweater Weather Christmas Card | Black | Coffee

Holiday Greeting Cards

Sweater Weather Christmas Card | CheerNotes

$5.50
$5.50
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CheerNotes Greeting Cards & Stationery black owned stationery Nativity Scene - Christmas Card CheerNotes Greeting Cards & Stationery black owned stationery Nativity Scene - Christmas Card

Holiday Greeting Cards

Nativity Scene | CheerNotes

$5.50
$5.50
desk
Soular Powered black owned stationery Cards Snowglobe Nutcracker Holiday Card

HOLIDAY GREETING CARDS

Snowglobe Nutcracker| Soular Powered

$6.00
$6.00
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Soular Powered black owned stationery Cards Nutcracker Holiday Card

HOLIDAY GREETING CARDS

Nutcracker | Soular Powered

$6.00
$6.00
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Soular Powered black owned stationery Cards Wishing You Joy | Soular Powered

HOLIDAY GREETING CARDS

Wishing You Joy | Soular Powered

$6.00
$6.00
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Be Rooted black owned stationery Planner Let Your Mind Run Free Be Rooted black owned stationery Planner Let Your Mind Run Free

UNDATED WELLNESS PLANNER

Let Your Mind Run Free

$24.00
$24.00
$24.00
All Products
Be Rooted black owned stationery Journal I Am The Blueprint Be Rooted black owned stationery Journal I Am The Blueprint

LINED & SPIRALED JOURNAL

I Am The Blueprint

$18.00
$18.00
$18.00
All Products
Be Rooted black owned stationery Journal Live Your Best Life Be Rooted black owned stationery Journal Live Your Best Life

LINED & SPIRALED JOURNAL

Live Your Best Life

$18.00
$18.00
$18.00
All Products
Be Rooted black owned stationery Puzzle Historically Speaking Be Rooted black owned stationery Puzzle Historically Speaking

500 PIECE PUZZLE

Historically Speaking

$28.00
$28.00
$28.00
All Products
Be Rooted black owned stationery Drinkware Not With It, Lets Get It Coffee Mug & Wine Glass Be Rooted black owned stationery Drinkware Not With It, Lets Get It Coffee Mug & Wine Glass

BUNDLE

Not With It, Lets Get It Coffee Mug & Wine Glass

$15.00
$15.00
$30.00
All Products
Be Rooted black owned stationery Notebook Feelin Myself Be Rooted black owned stationery Notebook Feelin Myself

8x10 NOTEBOOK

Feelin Myself

$20.00
$20.00
$20.00
All Products
Be Rooted black owned stationery Writer's Sanctuary Notebook Set Be Rooted black owned stationery Writer's Sanctuary Notebook Set

BUNDLE

Writer's Sanctuary Notebook Set

$62.00
$62.00
$80.00
All Products
Be Rooted black owned stationery Puzzle Meet Me Uptown Be Rooted black owned stationery Puzzle Meet Me Uptown

500 PIECE PUZZLE

Meet Me Uptown

$28.00
$28.00
$28.00
All Products
Be Rooted black owned stationery Planner Unapologetically Me Be Rooted black owned stationery Planner Unapologetically Me

UNDATED PLANNER

Unapologetically Me

$24.00
$24.00
$24.00
be rooted 5th anniversary sale
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For Women of Color. By Women of Color.

Every design is hand crafted with you in mind. Something a little bit more here from Jasmin directly about the mission or promise of the products you create.
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We’re a fan favorite with over 1,300 5-star reviews!

Over 200,000 Customers, Nothing But Love

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STEPPING INTO MY POWER

“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”

CHARITY D.

THE BEST QUALITY

"My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything."

BRITTANY W.

INCREDIBLE

"Having journals prominently displaying Black women in all of our various shades is incredible."

KENNITA H.

BEAUTIFUL AND POWERFUL

"I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are."

MONICA M.

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