

Black Woman Owned & Founded
Meet The Founder
After working in retail for 10 years, I noticed something was missing — you. So, in 2020, I founded Be Rooted, a space where women of color could see themselves where they hadn’t before. By weaving culture and representation into every design and message, the products we create inspire customers to explore their inner muse and celebrate self. We’re excited to have you as part of this journey.
-Jasmin Foster
we see you.
we honor you.
we welcome you.
we’re so glad you’re here.
we honor you.
we welcome you.
we’re so glad you’re here.
New Arrivals
The latest designs and styles.
BACK TO SCHOOL/COLLEGE
3PK Catch a Vibe 1 Subject Notebook
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- $15.00
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- $15.00
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BACK TO SCHOOL/COLLEGE
3PK Schools in Session 1 Subject Notebook
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- $15.00
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- $15.00
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BACK TO SCHOOL/COLLEGE
Aligned & Organized Set 1
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- $30.00
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- $30.00
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BACK TO SCHOOL/COLLEGE
Aligned & Organized Set 2
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- $30.00
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- $30.00
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BACK TO SCHOOL/COLLEGE
Ultimate Back to School Bundle 1
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- $50.00
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- $50.00
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BACK TO SCHOOL/COLLEGE
Ultimate Back to School Bundle 2
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- $50.00
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- $50.00
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500 PIECE PUZZLE
Historically Speaking
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- $28.00
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- $28.00
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- $28.00
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PLANNER ACCESSORIES
Essential Planner Sticker Sheets - 5 Pack
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- $8.00
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- $8.00
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8x10 NOTEBOOK
Feelin Myself
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- $20.00
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- $20.00
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- $20.00
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UNDATED PLANNER
Unapologetically Me
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- $24.00
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- $24.00
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- $24.00
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SELFCARE CANDLES
Unplug + Recharge| Guava, Passion Fruit
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- $38.00
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- $38.00
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LINED & SPIRALED JOURNAL
I Am The Blueprint
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- $18.00
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LINED & SPIRALED JOURNAL
Live Your Best Life
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- $18.00
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- $18.00
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SELFCARE CANDLES
Glowin + Growin| Vanilla, Watermelon
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- $38.00
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- $38.00
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Dated Planner
What Am I Doing Again 2025-2026 Weekly/Monthly
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- $24.00
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- $24.00
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BUNDLE
Not With It, Lets Get It Coffee Mug & Wine Glass
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- $30.00
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Dated Planner
Achieve It 2025-2026 Weekly/Monthly
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- $24.00
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- $24.00
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- $24.00
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UNDATED WELLNESS PLANNER
Let Your Mind Run Free
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- $24.00
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- $24.00
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- $24.00
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8x10 ART PRINTS
Girl in Bloom Wall Art
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- $24.00
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- $24.00
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- $24.00
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8x10 ART PRINTS
Feelin Myself Wall Art
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- $24.00
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- $24.00
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- $24.00
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8x10 ART PRINTS
Sisters Forever Wall Art
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- $24.00
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- $24.00
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- $24.00
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8x10 ART PRINTS
Mocha Dreams Art
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- $24.00
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- $24.00
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For Women of Color. By Women of Color.
Every design is hand crafted with you in mind. Something a little bit more here from Jasmin directly about the mission or promise of the products you create.


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Over 200,000 Customers, Nothing But Love
See All ReviewsSTEPPING INTO MY POWER
“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”
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THE BEST QUALITY
"My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything."
BRITTANY W.
INCREDIBLE
"Having journals prominently displaying Black women in all of our various shades is incredible."
KENNITA H.
BEAUTIFUL AND POWERFUL
"I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are."