Black Woman Owned & Founded
Meet The Founder
After working in retail for 10 years, I noticed something was missing — you. So, in 2020, I founded Be Rooted, a space where women of color could see themselves where they hadn’t before. By weaving culture and representation into every design and message, the products we create inspire customers to explore their inner muse and celebrate self. We’re excited to have you as part of this journey.
-Jasmin Foster
we see you.
we honor you.
we welcome you.
we’re so glad you’re here.
we honor you.
we welcome you.
we’re so glad you’re here.
Unplug + Recharge| Guava, Passion Fruit
All Products
SELFCARE CANDLES
Unplug + Recharge| Guava, Passion Fruit
- Regular price
- $38.00
- Sale price
- $38.00
- Regular price
- $38.00
Rest + Refresh| Lavender, Chamomile
All Products
SELFCARE CANDLES
Rest + Refresh| Lavender, Chamomile
- Regular price
- $38.00
- Sale price
- $38.00
- Regular price
- $38.00
Glowin + Growin| Vanilla, Watermelon
Candles
SELFCARE CANDLES
Glowin + Growin| Vanilla, Watermelon
- Regular price
- $38.00
- Sale price
- $38.00
- Regular price
- $38.00
Inhale + Exhale| Amber, Sandalwood
All Products
SELFCARE CANDLES
Inhale + Exhale| Amber, Sandalwood
- Regular price
- $38.00
- Sale price
- $38.00
- Regular price
- $38.00
Unbreakable Bond - 2025 Weekly/Monthly View
All Products
DATED PLANNER
Unbreakable Bond - 2025 Weekly/Monthly View
- Regular price
- $22.00
- Sale price
- $22.00
- Regular price
- $22.00
Vibrate Higher- 2025 Weekly/Monthly View
All Products
DATED PLANNER
Vibrate Higher- 2025 Weekly/Monthly View
- Regular price
- $22.00
- Sale price
- $22.00
- Regular price
- $22.00
Because work before work coffee mug set
All Products
BUNDLE
Because work before work coffee mug set
- Regular price
- $30.00
- Sale price
- $30.00
- Regular price
- $30.00
Manifest Your Dreams- 2025 Weekly/Monthly View
All Products
DATED PLANNER
Manifest Your Dreams- 2025 Weekly/Monthly View
- Regular price
- $22.00
- Sale price
- $22.00
- Regular price
- $22.00
A Step Ahead - 2025 Weekly/Monthly View
All Products
DATED PLANNER
A Step Ahead - 2025 Weekly/Monthly View
- Regular price
- $22.00
- Sale price
- $22.00
- Regular price
- $22.00
New Beginnings- 2025 Weekly/Monthly View
All Products
DATED PLANNER
New Beginnings- 2025 Weekly/Monthly View
- Regular price
- $22.00
- Sale price
- $22.00
- Regular price
- $22.00
For Women of Color. By Women of Color.
Every design is hand crafted with you in mind. Something a little bit more here from Jasmin directly about the mission or promise of the products you create.
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Your Journal Just Got An Upgrade
Over 200,000 Customers, Nothing But Love
See All ReviewsSTEPPING INTO MY POWER
“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”
CHARITY D.
THE BEST QUALITY
"My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything."
BRITTANY W.
INCREDIBLE
"Having journals prominently displaying Black women in all of our various shades is incredible."
KENNITA H.
BEAUTIFUL AND POWERFUL
"I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are."
MONICA M.
