Black Woman Owned & Founded

Meet The Founder

After working in retail for 10 years, I noticed something was missing — you. So, in 2020, I founded Be Rooted, a space where women of color could see themselves where they hadn’t before. By weaving culture and representation into every design and message, the products we create inspire customers to explore their inner muse and celebrate self. We’re excited to have you as part of this journey.

-Jasmin Foster

we see you.
we honor you.
we welcome you.
we’re so glad you’re here.

New Arrivals

The latest designs and styles. 

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Be Rooted Notebook 3PK Catch a Vibe 1 Subject Notebook Be Rooted Notebook 3PK Catch a Vibe 1 Subject Notebook

BACK TO SCHOOL/COLLEGE

3PK Catch a Vibe 1 Subject Notebook

$15.00
$15.00
2025 Back To School Collection
Be Rooted Notebook 3PK Schools in Session 1 Subject Notebook Be Rooted Notebook 3PK Schools in Session 1 Subject Notebook

BACK TO SCHOOL/COLLEGE

3PK Schools in Session 1 Subject Notebook

$15.00
$15.00
2025 Back To School Collection
Be Rooted Bundle Aligned & Organized Set 1

BACK TO SCHOOL/COLLEGE

Aligned & Organized Set 1

$30.00
$30.00
2025 Back To School Collection
Be Rooted Bundle Aligned & Organized Set 2

BACK TO SCHOOL/COLLEGE

Aligned & Organized Set 2

$30.00
$30.00
2025 Back To School Collection
Be Rooted Bundle Ultimate Back to School Bundle 1

BACK TO SCHOOL/COLLEGE

Ultimate Back to School Bundle 1

$50.00
$50.00
2025 Back To School Collection
Be Rooted Bundle Ultimate Back to School Bundle 2

BACK TO SCHOOL/COLLEGE

Ultimate Back to School Bundle 2

$50.00
$50.00
2025 Back To School Collection
Be Rooted Puzzle Historically Speaking Be Rooted Puzzle Historically Speaking

500 PIECE PUZZLE

Historically Speaking

$28.00
$28.00
$28.00
All Products
Be Rooted Sticker Essential Planner Sticker Sheets - 5 Pack Be Rooted Sticker Essential Planner Sticker Sheets - 5 Pack

PLANNER ACCESSORIES

Essential Planner Sticker Sheets - 5 Pack

$8.00
$8.00
$8.00
All Products
Be Rooted Journal Feelin Myself Be Rooted Journal Feelin Myself

8x10 NOTEBOOK

Feelin Myself

$20.00
$20.00
$20.00
All Products
Be Rooted Planner Unapologetically Me Be Rooted Planner Unapologetically Me

UNDATED PLANNER

Unapologetically Me

$24.00
$24.00
$24.00
All Products
Be Rooted candle Unplug + Recharge| Guava, Passion Fruit Be Rooted candle Unplug + Recharge| Guava, Passion Fruit

SELFCARE CANDLES

Unplug + Recharge| Guava, Passion Fruit

$38.00
$38.00
$38.00
All Products
Be Rooted Journal I Am The Blueprint Be Rooted Journal I Am The Blueprint

LINED & SPIRALED JOURNAL

I Am The Blueprint

$18.00
$18.00
$18.00
All Products
Be Rooted Journal Live Your Best Life Be Rooted Journal Live Your Best Life

LINED & SPIRALED JOURNAL

Live Your Best Life

$18.00
$18.00
$18.00
All Products
Be Rooted candle Glowin + Growin| Vanilla, Watermelon Be Rooted candle Glowin + Growin| Vanilla, Watermelon

SELFCARE CANDLES

Glowin + Growin| Vanilla, Watermelon

$38.00
$38.00
$38.00
All Products
Be Rooted Padfolio Daily Focus Be Rooted Padfolio Daily Focus

PADFOLIO

Daily Focus

$32.00
$32.00
$32.00
All Products
Be Rooted planner What I Am Doing Again 2025-2026 Weekly/Monthly Be Rooted planner What I Am Doing Again 2025-2026 Weekly/Monthly

Dated Planner

What Am I Doing Again 2025-2026 Weekly/Monthly

$24.00
$24.00
$24.00
2025 Back To School Collection
Be Rooted Drinkware Not With It, Lets Get It Coffee Mug & Wine Glass Be Rooted Drinkware Not With It, Lets Get It Coffee Mug & Wine Glass

BUNDLE

Not With It, Lets Get It Coffee Mug & Wine Glass

$30.00
$30.00
$30.00
All Products
Be Rooted planner Achieve It 2025-2026 Weekly/Monthly Be Rooted planner Achieve It 2025-2026 Weekly/Monthly

Dated Planner

Achieve It 2025-2026 Weekly/Monthly

$24.00
$24.00
$24.00
2025 Back To School Collection
Be Rooted Planner Let Your Mind Run Free Be Rooted Planner Let Your Mind Run Free

UNDATED WELLNESS PLANNER

Let Your Mind Run Free

$24.00
$24.00
$24.00
All Products
Be Rooted Art Prints Girl in Bloom Art Be Rooted Art Prints Sisters Forever Wall Art

8x10 ART PRINTS

Girl in Bloom Wall Art

$24.00
$24.00
$24.00
All Products
Be Rooted Art Prints Feelin Myself Art Be Rooted Art Prints Sisters Forever Wall Art

8x10 ART PRINTS

Feelin Myself Wall Art

$24.00
$24.00
$24.00
All Products
Be Rooted Art Prints Sisters Forever Art Be Rooted Art Prints Sisters Forever Wall Art

8x10 ART PRINTS

Sisters Forever Wall Art

$24.00
$24.00
$24.00
All Products
Be Rooted Art Prints Mocha Dreams Art

8x10 ART PRINTS

Mocha Dreams Art

$24.00
$24.00
$24.00
All Products
Button label

For Women of Color. By Women of Color.

Every design is hand crafted with you in mind. Something a little bit more here from Jasmin directly about the mission or promise of the products you create.
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Your Journal Just
Got An Upgrade

We’re a fan favorite with over 1,300 5-star reviews!

Over 200,000 Customers, Nothing But Love

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STEPPING INTO MY POWER

“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”

CHARITY D.

THE BEST QUALITY

"My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything."

BRITTANY W.

INCREDIBLE

"Having journals prominently displaying Black women in all of our various shades is incredible."

KENNITA H.

BEAUTIFUL AND POWERFUL

"I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are."

MONICA M.

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