Inclusion and representation are passions of mine, and the driving force behind what I’ve created with Be Rooted. Shopping Black-owned businesses is something intentional you can do to ensure these businesses not only are sustained, but that they are able to continue to grow.
That growth can take different forms and have a far-reaching impact. From Black entrepreneurs reinvesting back into their communities, building generational wealth and creating products and services that cater specifically to Black culture and experiences, supporting these businesses encourages ongoing inclusivity and representation in the marketplace.
Whether you want to splurge on something for yourself or give a gift to a friend, here are 25 Black-owned businesses to add to cart. And don’t forget…money talks!
Beauty & Skincare
Flora & Noor
Flora & Noor is a skincare brand that blends vegan, halal-certified and cruelty-free beauty with high-performance ingredients. Designed for melanin-rich and sensitive skin, their products blend botanicals like aloe, rosehip and vitamin C to nourish and brighten. With a commitment to sustainability and accessibility, Flora & Noor ensures that everyone can achieve healthy, radiant skin.
Moodeaux
Moodeaux is on a mission to redefine scent as self-care, offering clean, long-lasting perfumes designed to boost confidence and mood. Their unisex products are free from alcohol, parabens and phthalates, making them super skin friendly. The brand celebrates individuality and emotional well-being, making luxury fragrance both inclusive and expressive.
Pear Nova
Pear Nova offers high-quality, vegan and cruelty-free nail and beauty products. Inspired by fashion and global culture, their nail polishes and gel formulas are designed for long wear and rich pigmentation. Pear Nova celebrates beauty in all shades and skin tones.
Oui the People
Oui the People produces thoughtfully formulated, high-performance products that prioritize skin health over perfection. They create skincare, body treatments and razors designed to nourish and empower, including their Allure Best of Beauty-winning Hydrating Body Gloss. Oui the People embraces real skin, real results and self-care.
Fashion
Coco and Breezy
Known for its bold, fashion-forward eyewear designs, Coco and Breezy blend innovation with artistic expression. Founded by twin sisters Coco and Breezy, they offer high-quality sunglasses and optical frames that are truly iconic.
FBF Body
FBF Body is a shapewear and activewear brand that supports women of all sizes on their wellness journeys. Its high-compression waist trainers, leggings and body-contouring pieces emphasize comfort, confidence and inclusivity. FBF Body helps inspire women to embrace their curves while feeling strong and stylish.
Matte Collection
Matte Collection features sleek, minimalist swimwear and apparel designed for modern, confident women. Neutral tones, flattering cuts and affordability are hallmarks of this brand. Matte Collection embraces timeless style, making luxury-inspired fashion accessible to all.
Riot Swim
Riot Swim is a luxury swimwear brand known for its chic, sculpting designs that complement all body types. Featuring high-quality, seamless fabrics and bold yet minimalistic silhouettes, their swimsuits are designed for confidence and comfort. Riot Swim provides swimwear with timeless elegance and versatility.
Food & Drink
Created by the McBride Sisters, Black Girl Magic Wines celebrate the resilience, joy and brilliance of Black women through premium, flavor-rich wines. Sourced from top California vineyards, each bottle is crafted for celebrations and other special occasions. The brand aims at making wine culture more inclusive and accessible.
Golde makes superfood-based products designed to support beauty, health and vitality from the inside out. From turmeric lattes to skin-boosting matcha, their blends are easy to use and packed with nourishing, plant-based ingredients. Golde invites everyday self-care through simple, effective wellness rituals.
Partake offers delicious, allergy-friendly snacks that everyone can enjoy. Founded by Denise Woodard, the brand’s cookies and baking mixes are free from the top nine allergens, making them safe for those with dietary restrictions. Committed to inclusivity and quality, Partake ensures that no one has to compromise on taste or safety when it comes to snacks.
Scotch Boyz is a Jamaican-owned brand bringing the bold, authentic flavors of the Caribbean to kitchens worldwide. Known for their handcrafted Scotch Bonnet pepper sauces, they blend heat, sweetness, and smokiness to create the perfect balance of flavor. Rooted in tradition and island pride, Scotch Boyz delivers a taste of Jamaica in every bottle.
Hair
Afro Unicorn offers a range of hair care products designed to celebrate the uniqueness of women and children of color. Products are free from sulfates, silicones, parabens, phthalates, drying alcohols or harsh chemicals, and the packaging is bursting with color and unicorn magic. Afro Unicorn encourages everyone to shine unapologetically and celebrate all hair textures.
Curls specializes in premium, organic products designed to nourish and define natural curls, coils and waves. Founded by Mahisha Dellinger, the brand is known for its high-quality ingredients like blueberry extract and aloe vera, which promote healthy hair growth and hydration. Committed to empowering the curly-haired community, Curls offers solutions for all textures while embracing natural beauty.
On the Edge Baby Hair focuses on creating styling products specifically for baby hairs and edges. Their formulas provide long-lasting hold, nourishment, and flexibility to help achieve sleek, polished looks without flaking or buildup. Designed with all hair types in mind, On the Edge Baby Hair celebrates the artistry and culture of edge styling.
Pattern Beauty, founded by Tracee Ellis Ross, is a haircare brand designed for curly, coily and tight-textured hair. Focused on hydration and curl definition, their products are formulated with rich, nourishing ingredients like jojoba oil and shea butter. With a mission to celebrate natural hair in all its forms, Pattern Beauty provides high-performance products that encourage self-expression and confidence.
Home
Estelle Colored Glass crafts luxury glassware known for its vibrant, vintage-inspired designs. Founded by Stephanie Summerson Hall, the brand offers stunning wine glasses, cake stands and decanters that bring elegance and personality to any table. With a focus on craftsmanship and timeless beauty, Estelle Colored Glass transforms everyday moments into special occasions.
House of Marley is an eco-conscious audio brand that blends superior sound quality with sustainable design. Inspired by the legacy of Bob Marley, their headphones, speakers and turntables are crafted using earth-friendly materials like bamboo and recycled fabrics. With a commitment to social impact, House of Marley supports global reforestation efforts while delivering rich, authentic sound experiences.
Pretty Honest Shop is a home fragrance company formed to fill homes with a scent, not just a single room. Using high quality, phthalate free fragrance oils and soy ensures the optimal experience – slow burning candles, no black smoke and no harsh chemicals.
Jewelry & Accessories
Auvere is a fine jewelry brand that merges timeless craftsmanship with modern design. Each handcrafted piece is investment-worthy, heirloom jewelry meant to be cherished for generations. Rooted in the beauty of simplicity and strength, Auvere celebrates self-expression through bold, elegant designs.
Jam + Rico infuses Caribbean culture and heritage into vibrant, statement-making designs. Inspired by the bold colors, textures and spirit of Jamaica, Puerto Rico, Barbados, Aruba and Cuba, their collections celebrate island life with unique, handcrafted pieces. Jam + Rico brings artistry and heritage to any look.
Oma the Label is a fashion-forward jewelry and apparel brand that blends Scandinavian minimalism with bold African influences. Their pieces feature sleek gold accents and timeless silhouettes that elevate everyday style. Oma the Label redefines luxury with an inclusive, global perspective.
The Tiny Tassel is a jewelry and accessories brand known for its colorful, handmade tassel earrings and playful designs. Inspired by Charleston’s charm, their collections feature vibrant hues and whimsical details that bring joy to any outfit. The Tiny Tassel celebrates self-expression through bold, cheerful accessories.
Ziva Naseer offers one-of-a-kind, mosaic-inspired handbags using naturally sourced materials. Whether you prefer bold colors or more monochromatic bags, the brand has a variety of handcrafted pieces that are wearable art. Ziva Naseer celebrates individuality and grace, and these handbags are statement pieces that leave a lasting impression.
