Journals, planners, puzzles and more designed to celebrate you!

We didn't see ourselves represented in products we searched for - so we decided to design them.

Shop By Category

We’re a fan favorite with over 1,300 5-star reviews!

Your Journal Just Got An Upgrade

We’re a fan favorite with over 1,300 5-star reviews!

Over 200,000 Customers, Nothing But Love

See All Reviews

STEPPING INTO MY POWER

“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”

CHARITY D.

THE BEST QUALITY

"My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything."

BRITTANY W.

INCREDIBLE

"Having journals prominently displaying Black women in all of our various shades is incredible."

KENNITA H.

BEAUTIFUL AND POWERFUL

"I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are."

MONICA M.

Black Woman Owned & Founded

Meet The Founder

Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted inspires customers to explore their inner muse and celebrate self. We want our customers to know, you are seen and you belong here.

Learn More

Best Stocking Stuffer For Game Nights: Games nights are about to go up a notch: You’ll get wooden dominoes and a deck of cards illustrated with Black and Brown kings, queens, jacks, and jokers. Plus, you can take this set on the road with its travel-friendly case.

A spiral-bound notebook that won't tell your secrets, just like Alicia Keys said. There's power in writing things down. This affirming notebook could become your safe space.

This chic journal has a message I think we can all relate to in the year 2024.

This journal set from a Black-owned small business is the perfect gift for the writer who journals at night or likes to document her travels in written entries. They're colorful and look great, whether displayed on her nightstand or tucked into her tote bag.

For the friend who’s serious about her journaling and always on the go, this set will be an instant hit. It features for slim, gorgeous journals, each lined with 60 pages for her to fill with her magical musings whenever the mood strikes.

Your Journal Just Got An Upgrade

For Women of Color. By Women of Color.

Every design is hand crafted with you in mind. Something a little bit more here from Jasmin directly about the mission or promise of the products you create.