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Our Founder

Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted inspires customers to explore their inner muse and celebrate self. We want our customers to know, you are seen and you belong here.

Be Rooted in Culture.

Be Rooted in Reflection.

Be Rooted in Who You Are.