Black Woman Owned & Founded
Who We Are
Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted inspires customers to explore their inner muse and celebrate self. We want our customers to know, you are seen and you belong here.
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Your Journal Just Got An Upgrade
Over 200,000 Customers, Nothing But Love
See All ReviewsSTEPPING INTO MY POWER
“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”
CHARITY D.
THE BEST QUALITY
"My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything."
BRITTANY W.
INCREDIBLE
"Having journals prominently displaying Black women in all of our various shades is incredible."
KENNITA H.
BEAUTIFUL AND POWERFUL
"I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are."
MONICA M.
