who we are

Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted inspires customers to explore their inner muse and celebrate self. We want our customers to know, you are seen and you belong here.

This is my baby! Very well made journal! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this journal! I’ll be buying again, I want them all!

Charity D.
Be Rooted journals

My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything.

Brittany W.

Having journals prominently displaying Black women in all of our various shades is incredible.

Kennita H.

I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are.

Monica M.

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Be Rooted is the first Black-owned stationery brand to be sold at Target, which is not an easy feat, considering the huge BIPOC disparity in major retail distribution.

This journal set from a Black-owned small business is the perfect gift for the writer who journals at night or likes to document her travels in written entries. They're colorful and look great, whether displayed on her nightstand or tucked into her tote bag.

A spiral-bound notebook that won't tell your secrets, just like Alicia Keys said. There's power in writing things down. This affirming notebook could become your safe space.

A new journal makes for an excellent stocking stuffer, especially for someone who writes down everything or needs a new diary. This one will be a reminder to keep hustling for your dreams.

For the friend who’s serious about her journaling and always on the go, this set will be an instant hit. It features for slim, gorgeous journals, each lined with 60 pages for her to fill with her magical musings whenever the mood strikes.

featured products

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claim your space clipfolio padfolio
what a vibe - limitless line spiral journal
Weekly Planning Desk Pad with Stickers
Express Yourself Undated Planner
Fearless Straw Lidded Tumbler
Pink Laptop Lap Desk with Bamboo Wood Top
4 ct Affirmation Soft-touch Pens Neutrals
4 ct Affirmation Soft-touch Pens Neons

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