who we are

Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted inspires customers to explore their inner muse and celebrate self. We want our customers to know, you are seen and you belong here.

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This is my baby! Very well made journal! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this journal! I’ll be buying again, I want them all!

Charity D.

Be Rooted journals

My beautiful friend gave me a journal as a gift and it was from Be Rooted. I love my journal and the affirmation pens she gave me. The best journal quality and the paper is everything.

Brittany W.

Having journals prominently displaying Black women in all of our various shades is incredible.

Kennita H.

I bought these items to gift myself and those in my life as a daily reminder of how beautiful and powerful we are.

Monica M.

featured products

claim your space clipfolio padfolio

$22.00

what a vibe - limitless line spiral journal

$16.00

Weekly Planning Desk Pad with Stickers

$18.00

Express Yourself Undated Planner

$22.00

Fearless Straw Lidded Tumbler

$18.00

Pink Laptop Lap Desk with Bamboo Wood Top

$35.00

4 ct Affirmation Soft-touch Pens Neutrals

$12.00

4 ct Affirmation Soft-touch Pens Neons

$12.00

from the blog

3 YEARS IN - Birthday Blog
Jasmin's Summer Essentials List
Back to School, Back to Basics, Back with Be Rooted