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We’re a fan favorite with over 1,300 5-star reviews!

Your Journal Just
Got An Upgrade

We’re a fan favorite with over 1,300 5-star reviews!

Over 200,000 Customers, Nothing But Love

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STEPPING INTO MY POWER

“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”

CHARITY D.

STEPPING INTO MY POWER

“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”

CHARITY D.

STEPPING INTO MY POWER

“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”

CHARITY D.

STEPPING INTO MY POWER

“This is my baby! Very well made video! I love the feel, the pages, and let’s get into the motivation on the cover alone. I step into my power when I grab this video! I’ll be buying again, I want them all!”

CHARITY D.

Black Woman Owned & Founded

Meet The Founder

Jasmin Foster founded Be Rooted to create a space for women of color to see themselves in a place they hadn’t been. Weaving culture into every design and message, Be Rooted inspires customers to explore their inner muse and celebrate self. We want our customers to know, you are seen and you belong here.

Learn More

“Best Stocking Stuffer For Game Nights: Games nights are about to go up a notch. You’ll get wooden dominoes and a deck of cards illustrated with Black and Brown kings, queens, jacks, and jokers. Plus, you can take this set on the road with its travel-friendly case.”

“Best Stocking Stuffer For Game Nights: Games nights are about to go up a notch. You’ll get wooden dominoes and a deck of cards illustrated with Black and Brown kings, queens, jacks, and jokers. Plus, you can take this set on the road with its travel-friendly case.”

“Best Stocking Stuffer For Game Nights: Games nights are about to go up a notch. You’ll get wooden dominoes and a deck of cards illustrated with Black and Brown kings, queens, jacks, and jokers. Plus, you can take this set on the road with its travel-friendly case.”

“Best Stocking Stuffer For Game Nights: Games nights are about to go up a notch. You’ll get wooden dominoes and a deck of cards illustrated with Black and Brown kings, queens, jacks, and jokers. Plus, you can take this set on the road with its travel-friendly case.”

“Best Stocking Stuffer For Game Nights: Games nights are about to go up a notch. You’ll get wooden dominoes and a deck of cards illustrated with Black and Brown kings, queens, jacks, and jokers. Plus, you can take this set on the road with its travel-friendly case.”

Your Journal Just Got An Upgrade

For Women of Color. By Women of Color.

Every design is hand crafted with you in mind. Something a little bit more here from Jasmin directly about the mission or promise of the products you create.