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Be Rooted is the first Black-owned stationery brand to be sold at Target, which is not an easy feat, considering the huge BIPOC disparity in major retail distribution

This chic journal has a message I think we can all relate to in the year 2021.

This journal set from a Black-owned small business is the perfect gift for the writer who journals at night or likes to document her travels in written entries. They're colorful and look great, whether displayed on her nightstand or tucked into her tote bag.