Celebrate Essence Fest with Us

Enter to Win the Essence Fest Giveaway with Be Rooted, Eden Bodyworks and Rosen Skincare.

Black History Month is the celebration of all that is powerful and beautiful in Black culture. It’s the month where I get to rest my shoulders a bit and rejoice with my community by honoring our past and advancing our future. This month, I am excited to be honoring 4 amazing Black creators and giving back to charities that are meaningful to both of us. From the beginning, Be Rooted has been all about the community and to give back 10% of sales to 4 charities that do work to further our advancements is a blessing and manifestation of our purpose.

– Jasmin Foster
Founder & CEO, Be Rooted

Featured Creators




1.30 - 2.05 10% of berootedco.com sales support the Ron Brown Scholar Program

Supporting Black youth is important because they are affected by so many things outside of their control in the classroom and out of it. Black youth deserve to have an equitable start to their lives and that starts with giving back. Give back time, money, and most importantly give back knowledge. We don't know, what we don't know.


ABC Travel Network


2.06 - 2.12 10% of berootedco.com sales support the Black Travel Alliance

Because we solely exist to support Black content creators in the travel space, so they can reach their highest potential with the tools and opportunities we can offer them. That takes effort, time, and money.




2.13 - 2.19 10% of berootedco.com sales support Endo Black

Endo Black's main goal is to spread awareness within the African American and Women of Color community that are affected by endometriosis. When I first started talking about endometriosis, there wasn't many women that look like me who was sharing their story. Endo Black not only shows that there's a need for representation, but it allows women and young girls to not be ashamed to speak up and discuss their reproductive health.




2.20 - 2.28 10% of berootedco.com sales support the Thurgood Marshall College Fund

In my experience in corporate America, I was frustrated by the lack of Black people in leadership roles, and when I went to hire for Partake, I was frustrated by very homogenous applicant pools staring back at me as I built out the team. I felt compelled to do something about it, which is how the Black Futures in Food & Beverage fellowship was born. So many HBCUs have been consistently underfunded and under resourced, and it is my intention to bring education, access and social capital to selected fellows who are interested in learning more about or working in the consumer packaged goods industry.

How to Share #BeRootedBHM

1. Tell us what Being Rooted in Black History means to you.

2. Share your post or video on Instagram.

3. Tag @BeRootedco and #BeRooted BHM to be featured throughout the month on our Instagram.